The Digital TV Middle East 2011 Event Agenda
Day 1
Keynote Plenary Session: The Opportunities Beyond Pure Play IPTV ServicesShared With:

| 08:30 |
Registration and Coffee |
| 09:00 |
Informa Welcome & Speed Networking Session |
| 09:05 |
Chairman’s IntroductionRob Gallagher, Principal Analyst, Head of Broadband and TV Research, Informa Telecoms & Media, UK |
| 09:10 |
Looking Beyond Pure Play IPTV Services: Future Opportunities for Telcos in MENA
- Multiscreen deployment of TV services: which device is proving most popular?
- OTT and Smart TV activities: Partnership and strategies for future proof service
- Experience from the launch of Connected Boxes and Smart TVs
- Customer reactions and uptake
Matthew Willsher, Chief Marketing Executive, Etisalat, UAE |
| 09:30 |
Taking Advantage of Combined Broadcast and Broadband Services:
Creating Hybrid Platforms for Maximising Customer Experience
- Developing customer centric interface for increased subscriber retention
- Paving the way to the future through advanced interactive services
- Changing TV viewing habits through personalised applications
- Targeted advertising and content discovery at the forefront of personalisation
Raed Khusheim, CEO, Selevision |
| 09:50 |
Bringing Interactivity and Entertainment in Saudi Homes via State of the Art Technology
- Bringing distinguished value and product positioning in the Gulf markets
- Following the distinctive requirements for the customers in these markets based on customer needs and wants
- Creating a clear value added services and differentiation for consumers through bundling, customer support and innovation
- Maintaining punctuality and aligning the services of spiritual obligations with the assistance of STC’s service
Saad Dhafer Al Qahtani, VP – Residential sector services, STC, Saudi Arabia |
| 10:10 |
HDTV, 3DTV and Content Exclusivity
- To what extent is new technology increasing demand from operators for exclusive rights
- When is it right to provide content exclusively?
- What business model will benefit both operators and content providers?
Kasia Kieli, EVP & MD Discovery Networks CEE & MEA |
| 10:30 |
Networking Coffee Break |
Digital TV Middle East
| 11:15 |
KEYNOTE: Making partnerships work in the Middle East region
- How crucial are local partnerships for international media companies to do business in the region?
- How can they tap into the investment opportunities the region has to offer?
- What are the success stories and the potential pitfalls of regional cooperation between broadcasters from the East and West?
Hosam El Sokkari, Head of Audience, Yahoo ! Middle East
|
| 11:45 |
PRESENTATION: Measuring success; ratings, advertising and forecasts for the region
- How healthy are the region’s key advertising markets?
- How are audience figures and ratings being measured?
- What are current the challenges?
Sami Raffoul, General Manager, PARC |
| 12:15 |
International Panel Discussion: The state of play for international media companies in the Middle East
- Which international media companies are most active in the region?
- What are their strategies and who have they partnered with?
- What have the key learning points been thus far?
Khulud Abu. Homos, SVP Programming, OSN
Zaid Kebbi, EVP Operations, Sony Pictures Television Arabia |
| 13:00 |
Networking Lunch Break |
| 14:20 |
Presentation: Opportunities in the news
Arnaud Verlhac, Head of Distribution Americas & Middle East, France24 |
| 14:50 |
Panel Discussion: Opportunities and challenges for news channels
- What impact has the Arab Spring had on news reporting in the region?
- How are local and international news channels building their brand in the region?
- How is social media transforming the provision of news?
|
| 15:30 |
Keynote Interview: Developing a content creation industry in the Middle East
- What needs to be put in place to stimulate content creation in the region?
- What are the success stories and prospects for future development?
Mohammad Abdullah, Managing Director, Tecom Media Cluster |
| 16:30 |
CASE STUDY: Exporting content and coproduction
- The importance of finding the right partner
- How to tailor content for the international market
Mohammed Saeed Harib, Founder, Lammtara Pictures |
| 17:00 |
PANEL DISCUSSION: International distribution and coproduction strategies
- How can local producers and broadcasters harness the international potential of their own content ?
- Which markets are most receptive to content from the area?
- What genres of content offer the most promise and who should companies in the region partner with to build an international business?
Alan Musa, GM & VP, Middle East and Africa, Turner Broadcasting Systems Arabia
Hiroshi Yamamoto, Senior Manager, Group Planning and Management Department, NHK
Mohammed Saeed Harib, Founder, Lammtara Pictures |
| 17:35 |
End of Day One and Cocktail Reception sponsored by France 24 |
Day 2
KEYNOTE: JOINT SESSION with IP&TV Shared With:

| 08:30 |
Registration and Coffee |
| 09:05 |
Chairman’s Introduction |
Nick Thomas, Principal Analyst, TV & Digital Media Informa Telecoms & Media
| 09:10 |
The Next Step of Development for IPTV services
- Integrating Social media for content discovery
- Developing EPG on the go
- Viewing and recording on own set top boxes remotely via smart phones and tablets
- Responding to high consumer demand for new TV services
Samer Geissah, Vice President – Network Development – Core Networks, Du, UAE |
| 09:30 |
Capitalising on Consumers’ Thirst for High-End, Personalized Communications Services
- Customer requirements driving a new wave of strategic investment
- Teleconferencing, video on demand and mobile TV as part of the new services
- Maximising service on previous best practise across Etisalat Group
- Utilising partnership with TV set manufacturers for monetising new services
Sameer Ajjour, Director Broadband & Business Services Center, Etihad Etisalat/ Mobily* |
| 09:50 |
IPTV Operations and Content Acquisition in the Middle East
- Overcoming challenges for last mile bandwidth speed requirements
- Recognising areas for growth for IPTV operators
- Tackling the issue of minimum guarantees, thus making content acquisition painless
- Differentiating your proposal with real value added service
Karim Daoud, CEO, Intigral, Saudi Arabia |
| 10:10 |
OTT, Web TV, Broadband and Monetising Opportunities
- Lack of high speed broadband penetration for higher consumer take up of Web TV services
- Tackling competition of piracy by premium transaction based content
- Maximising returns by advertisement subsidised catch up TV
- Making space for Hybrid Set Top Boxes to overcome quality and speed challenges
Ahmed Ossama, Vice President, Telephony & Home, Telecom Egypt |
| 10:30 |
Expansion and Uptake of Prepaid Video On Demand in Middle East
- Using the widely popular prepaid mobile card to purchase video
- Technical requirements and integration of OCS (online charging system)
- Applying IPTV platform as a part of the solution
- Marketing strategies to promote the benefits of using this service
Ahmed A. Almugbel, Section Head, Multimedia development, Data & BB Services, STC, Saudi Arabia |
| 10:50 |
Networking Coffee Break |
Digital TV Middle East
| 11:30 |
KEYNOTE: The satellite market and prospects for growth
- What is the role of satellite in reaching audiences across the MENA region and beyond?
- To what extent does the region offer a base for targeting adjacent territories including Central Asia?
Yassine Dahbi, Head of Marketing & Sales – Middle East Area, Eutelsat |
| 12:00 |
PANEL DISCUSSION: Multichannel TV in MENA: the prospects
- Where are the growth markets for multichannel TV in the MENA region?
- What is the best way of reaching Middle East viewers?
- What are the growth drivers for digitization?
- How can pay-TV operators make headway in a region where pay-TV has proved a difficult sale?
Mohamed Al Shahi, Senior Director Broadcasting Technology, Du
Ali Ajouz, Media Consultant, Ajouz
Sherif Iskander, Executive Manager, Digital Media, Rotana Media Group |
| 12:40 |
ANALYST PRESENTATION: Digital platforms and prospects for growth
- How easy is it to obtain an accurate picture of pay TV numbers in the region?
- What are the major factors that could stimulate or inhibit growth?
- What are the conditions for success in the future?
Nick Thomas, Principal Analyst, Informa Telecoms & Media |
| 13:10 |
Networking Lunch Break |
| 14.20 |
PANEL DISCUSSION: Piracy, payment and protection: intellectual property and the MENA region
- What are the challenges in securing revenue from content and services across the region?
- How big is the challenge of overcoming piracy?
- How can intellectual property rights be best secured?
Ali Ajouz, Media Consultant, Ajouz
Dennis Lehtinen, Head of pay-TV operations, Abu Dhabi Media
John Illingworth, Sales Director Middle East, Irdeto
Scott Butler, CEO, Arabian Anti-piracy Alliance |
| 15:00 |
PANEL DISCUSSION: Sports rights and broadcasting: challenges and opportunities
Sports programming is phenomenally popular in the Middle East. What are the implications for rights holders and local broadcasters particularly when catering for large ex-pat populations?
Pierre Kakhia, President, West Asia, World Sport Group
Andy Warkman, Head of Sports, OSN |
| 15:40 |
Networking Break |
| 16:15 |
PANEL DISCUSSION: The rise of digital media in MENA: meeting the challenge of a changing TV landscape
- How has the global consumer swing towards digital content consumption impacted the region, and what opportunity does OTT TV offer?
- How are MENA’s digital media companies, broadcasters and telcos beginning to re-invent the TV experience and deliver consumers what they want, when they want it?
- What mechanisms can be used to make digital content delivery pay in the MENA region?
Hadi Raad, Principle, Booz and Co
Shadi Hasan, Managing Director, Rufoof
Samer Abdin, Co-Founder, Istikana |
| 17:00 |
Close of Conference |