2011 Agenda at a Glance

The Digital TV Middle East 2011 Event Agenda

Day 1

Keynote Plenary Session: The Opportunities Beyond Pure Play IPTV ServicesShared With:

08:30 Registration and Coffee
09:00 Informa Welcome & Speed Networking Session
09:05 Chairman’s IntroductionRob Gallagher, Principal Analyst, Head of Broadband and TV Research, Informa Telecoms & Media, UK
09:10 Looking Beyond Pure Play IPTV Services: Future Opportunities for Telcos in MENA

  • Multiscreen deployment of TV services: which device is proving most popular?
  • OTT and Smart TV activities: Partnership and strategies for future proof service
  • Experience from the launch of Connected Boxes and Smart TVs
  • Customer reactions and uptake

Matthew Willsher, Chief Marketing Executive, Etisalat, UAE

09:30 Taking Advantage of Combined Broadcast and Broadband Services:
Creating Hybrid Platforms for Maximising Customer Experience

  • Developing customer centric interface for increased subscriber retention
  • Paving the way to the future through advanced interactive services
  • Changing TV viewing habits through personalised applications
  • Targeted advertising and content discovery at the forefront of personalisation

Raed Khusheim, CEO, Selevision

09:50 Bringing Interactivity and Entertainment in Saudi Homes via State of the Art Technology

  • Bringing distinguished value and product positioning in the Gulf markets
  • Following the distinctive requirements for the customers in these markets based on customer needs and wants
  • Creating a clear value added services and differentiation for consumers through bundling, customer support and innovation
  • Maintaining punctuality and aligning the services of spiritual obligations with the assistance of STC’s service

Saad Dhafer Al Qahtani, VP – Residential sector services, STC, Saudi Arabia

10:10 HDTV, 3DTV and Content Exclusivity

  • To what extent is new technology increasing demand from operators for exclusive rights
  • When is it right to provide content exclusively?
  • What business model will benefit both operators and content providers?

Kasia Kieli, EVP & MD Discovery Networks CEE & MEA

10:30 Networking Coffee Break

Digital TV Middle East

11:15 KEYNOTE: Making partnerships work in the Middle East region

  • How crucial are local partnerships for international media companies to do business in the region?
  • How can they tap into the investment opportunities the region has to offer?
  • What are the success stories and the potential pitfalls of regional cooperation between broadcasters from the East and West?

Hosam El Sokkari, Head of Audience, Yahoo ! Middle East

11:45 PRESENTATION: Measuring success; ratings, advertising and forecasts for the region

  • How healthy are the region’s key advertising markets?
  • How are audience figures and ratings being measured?
  • What are current the challenges?

Sami Raffoul, General Manager, PARC

12:15 International Panel Discussion: The state of play for international media companies in the Middle East

  • Which international media companies are most active in the region?
  • What are their strategies and who have they partnered with?
  • What have the key learning points been thus far?

Khulud Abu. Homos, SVP Programming, OSN
Zaid Kebbi, EVP Operations, Sony Pictures Television Arabia

13:00 Networking Lunch Break
14:20 Presentation: Opportunities in the news

Arnaud Verlhac
, Head of Distribution Americas & Middle East, France24
14:50 Panel Discussion: Opportunities and challenges for news channels

  • What impact has the Arab Spring had on news reporting in the region?
  • How are local and international news channels building their brand in the region?
  • How is social media transforming the provision of news?
15:30 Keynote Interview: Developing a content creation industry in the Middle East

  • What needs to be put in place to stimulate content creation in the region?
  • What are the success stories and prospects for future development?

Mohammad Abdullah, Managing Director, Tecom Media Cluster

16:30 CASE STUDY: Exporting content and coproduction

  • The importance of finding the right partner
  • How to tailor content for the international market

Mohammed Saeed Harib, Founder, Lammtara Pictures

17:00 PANEL DISCUSSION: International distribution and coproduction strategies

  • How can local producers and broadcasters harness the international potential of their own content ?
  • Which markets are most receptive to content from the area?
  • What genres of content offer the most promise and who should companies in the region partner with to build an international business?

Alan Musa, GM & VP, Middle East and Africa, Turner Broadcasting Systems Arabia
Hiroshi Yamamoto, Senior Manager, Group Planning and Management Department, NHK
Mohammed Saeed Harib, Founder, Lammtara Pictures

17:35 End of Day One and Cocktail Reception sponsored by France 24

Day 2

KEYNOTE: JOINT SESSION with IP&TV Shared With:

Nick Thomas, Principal Analyst, TV & Digital Media Informa Telecoms & Media

08:30 Registration and Coffee
09:05 Chairman’s Introduction
09:10 The Next Step of Development for IPTV services

  • Integrating Social media for content discovery
  • Developing EPG on the go
  • Viewing and recording on own set top boxes remotely via smart phones and tablets
  • Responding to high consumer demand for new TV services

Samer Geissah, Vice President – Network Development – Core Networks, Du, UAE

09:30 Capitalising on Consumers’ Thirst for High-End, Personalized Communications Services

  • Customer requirements driving a new wave of strategic investment
  • Teleconferencing, video on demand and mobile TV as part of the new services
  • Maximising service on previous best practise across Etisalat Group
  • Utilising partnership with TV set manufacturers for monetising new services

Sameer Ajjour, Director Broadband & Business Services Center, Etihad Etisalat/ Mobily*

09:50 IPTV Operations and Content Acquisition in the Middle East

  • Overcoming challenges for last mile bandwidth speed requirements
  • Recognising areas for growth for IPTV operators
  • Tackling the issue of minimum guarantees, thus making content acquisition painless
  • Differentiating your proposal with real value added service

Karim Daoud, CEO, Intigral, Saudi Arabia

10:10 OTT, Web TV, Broadband and Monetising Opportunities

  • Lack of high speed broadband penetration for higher consumer take up of Web TV services
  • Tackling competition of piracy by premium transaction based content
  • Maximising returns by advertisement subsidised catch up TV
  • Making space for Hybrid Set Top Boxes to overcome quality and speed challenges

Ahmed Ossama, Vice President, Telephony & Home, Telecom Egypt

10:30 Expansion and Uptake of Prepaid Video On Demand in Middle East

  • Using the widely popular prepaid mobile card to purchase video
  • Technical requirements and integration of OCS (online charging system)
  • Applying IPTV platform as a part of the solution
  • Marketing strategies to promote the benefits of using this service

Ahmed A. Almugbel, Section Head, Multimedia development, Data & BB Services, STC, Saudi Arabia

10:50 Networking Coffee Break

Digital TV Middle East

11:30 KEYNOTE: The satellite market and prospects for growth

  • What is the role of satellite in reaching audiences across the MENA region and beyond?
  • To what extent does the region offer a base for targeting adjacent territories including Central Asia?

Yassine Dahbi, Head of Marketing & Sales – Middle East Area, Eutelsat

12:00 PANEL DISCUSSION: Multichannel TV in MENA: the prospects

  • Where are the growth markets for multichannel TV in the MENA region?
  • What is the best way of reaching Middle East viewers?
  • What are the growth drivers for digitization?
  • How can pay-TV operators make headway in a region where pay-TV has proved a difficult sale?

Mohamed Al Shahi, Senior Director Broadcasting Technology, Du
Ali Ajouz, Media Consultant, Ajouz
Sherif Iskander, Executive Manager, Digital Media, Rotana Media Group

12:40 ANALYST PRESENTATION: Digital platforms and prospects for growth

  • How easy is it to obtain an accurate picture of pay TV numbers in the region?
  • What are the major factors that could stimulate or inhibit growth?
  • What are the conditions for success in the future?

Nick Thomas, Principal Analyst, Informa Telecoms & Media

13:10 Networking Lunch Break
14.20 PANEL DISCUSSION: Piracy, payment and protection: intellectual property and the MENA region

  • What are the challenges in securing revenue from content and services across the region?
  • How big is the challenge of overcoming piracy?
  • How can intellectual property rights be best secured?

Ali Ajouz, Media Consultant, Ajouz
Dennis Lehtinen, Head of pay-TV operations, Abu Dhabi Media
John Illingworth
, Sales Director Middle East, Irdeto
Scott Butler
, CEO, Arabian Anti-piracy Alliance

15:00 PANEL DISCUSSION: Sports rights and broadcasting: challenges and opportunities

    Sports programming is phenomenally popular in the Middle East. What are the implications for rights holders and local broadcasters particularly when catering for large ex-pat populations?

Pierre Kakhia, President, West Asia, World Sport Group
Andy Warkman, Head of Sports, OSN

15:40 Networking Break
16:15 PANEL DISCUSSION: The rise of digital media in MENA: meeting the challenge of a changing TV landscape

  • How has the global consumer swing towards digital content consumption impacted the region, and what opportunity does OTT TV offer?
  • How are MENA’s digital media companies, broadcasters and telcos beginning to re-invent the TV experience and deliver consumers what they want, when they want it?
  • What mechanisms can be used to make digital content delivery pay in the MENA region?

Hadi Raad, Principle, Booz and Co
Shadi Hasan
, Managing Director, Rufoof
Samer Abdin
, Co-Founder, Istikana

17:00 Close of Conference

2011 Speaker Interviews

2011 Media Partners

Official Publications

Official Online Partners

Research Partners

Partners

2011Sponsors

VIP Lunch Sponsor

Eutelsat Communications Logo

Associate Sponsor

Irdeto Logo

Drinks Reception Sponsor

France 24 Logo

Badge & Lanyard Sponsor

Dubai Media City Logo

Contact Us

For speaking opportunities:
Carolyn Dawson
Tel: +44 (0)20 7017 4246
carolyn.dawson@informa.com

For sponsorship and exhibition opportunities:
Patricia Arescy
Tel: +44 20 7017 5320
patricia.arescy@informa.com

For marketing opportunities or if you have a press enquiry:
Ewa Kania
Tel: +44 (0) 20 3377 3229
ewa.kania@informa.com